For riders cruising through Tennessee, the Jack Daniel's Distillery Visitors Center in Lynchburg offers a legendary stop steeped in history and craftsmanship. This iconic distillery is the oldest registered in the U.S., dating back to 1866. Visitors can embark on guided tours that delve into the whiskey-making process perfected by Mr. Jack Daniel, including the renowned charcoal mellowing technique. The tours culminate in tastings of six distinct Jack Daniel's Tennessee Whiskey expressions, providing a sensory experience that complements the scenic ride.

The Visitors Center serves as the starting point for all tours and offers a variety of experiences to suit different interests. Adjacent to the distillery, visitors can explore the Lynchburg Hardware & General Store for exclusive Jack Daniel's memorabilia and visit Miss Mary Bobo's Boarding House for a taste of traditional Southern cuisine.